Here’s why you should offer your customers prepaid electricity

ZipZap Blog Pictures - September 2016

We’re pretty sure that you know someone who’s run out of prepaid electricity after forgetting to top it up. When this happens, finding an open store to top it up becomes a necessity, but you’d be surprised how many stores don’t offer this basic product. And let’s face it; it’s not easy to live without electricity. By making the decision to become a prepaid electricity supplier, you’ll open your store up to many more potential customers and grow your business at the same time.

There is a massive prepaid electricity market in South Africa

Around three quarters of South Africans use prepaid electricity over post-paid electricity according to the General Household survey, 2015  conducted by Stats SA That’s a huge percentage of the country’s electricity-using population, which stood at 85% of households at the time of the survey – and includes the majority of customers who visit, or walk past your store every day.

By using prepaid electricity you can monitor energy usage and have more control over your finances

There are many reasons why consumers are opting for prepaid electricity over post-paid electricity. It really all comes down to budgeting better. When you use post-paid electricity you have no idea what your bill will be at the end of the month, and you may receive a nasty surprise. In addition, if you’re unable to pay your large bill, your electricity may be disconnected and you’ll be responsible for a hefty reconnection fee. If budgeting is important to you, then there’s no better option that to use prepaid electricity. You can buy specific amounts of electricity per week or per month, dependant on how much you use and what your budget allows.

Make sure you have a competitive advantage over your competitors while keeping your customers happy

Because there aren’t enough stores selling prepaid electricity to the market, investing in a prepaid electricity vending machine will set your store apart from your competitors. A Kazang terminal allows your customers to purchase electricity either via cash or card, and they’ll also have the option to purchase prepaid airtime, data, South African National Lottery tickets, Hollywood Bets mobile wallet top-ups and pay their DSTV bills through the same vending machine. It really becomes a win-win situation!

Want to increase customers and sales?

Offering the facility to purchase prepaid electricity makes perfect business sense. As the terminal owner, you’ll earn a commission from every single transaction processed, and you’ll attract new customers to your store that may not have had a reason to visit the store previously. More customers will result in more sales, and new customers will hopefully become loyal repeat customers. You also won’t have to worry about running out of stock during busy times, nor carrying too much stock during quiet times, as all the stock is controlled through the terminal after you top up your account with funds.

Getting started is really quick and easy. All you have to do is complete a quick online application. If you’d prefer a bit more information, download the Kazang brochure or contact us to find out how you can add value to your business and customers through a Kazang terminal.

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